Unrivaled president Alex Bazzell sat down with SB Nation for an exclusive interview to share the league’s goals and ...

Lakers rookie Quincy Olivari officially signed a multiyear shoe and apparel endorsement contract with Curry Brand, the ...

Under Armour - a top-tier brand that combines innovation, comfort, and durability in its basketball shoe lineup. In the ...

After formally working with Vibram on Five Fingers-inspired “Toe” footwear in 2020, Balenciaga is returning to the concept ...

Stephen Curry asked for the sneakers from Los Angeles Lakers guard Quincy Olivari's NBA debut after signing him to his brand.

Off the back of a record-breaking WNBA season, a pair of current All-Stars banded together to create a new league during the ...

Breanna Stewart and Napheesa Collier co-founded Unrivaled last year, and it will begin play in January 2025. Collier's ...

The 3x3 women’s hoops league announced Tuesday that it has signed a multiyear deal for Under Armour to become its official ...

Under Armour also stated it will also provide basketball footwear options for all players who do not have an active shoe deal ...

Quincy Olivari debuted with the Lakers on Sunday, and the undrafted rookie called it a dream come true to score his first ...

A ceremony Saturday formally launched Under Armour’s new Baltimore Peninsula store. It also punctuated a season of change for ...