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"This Decision Is Effective Immediately" — Company Gives Workers Stress Survey Then Does Something Unexpected When They Say They're Stressed
In a move that has drawn widespread criticism, the Indian tech company Yes Madam reportedly fired employees shortly after ...
abp LIVE1d
Yes Madam Issues Clarification On Firing Over 100 Employees For Workplace Stress; Here's What It Said
Yes Madam issued an apology on LinkedIn, expressing regret for any distress caused by the campaign. The company clarified ...
The News Minute2d
‘Yes Madam’ did not sack stressed out people, it was a PR campaign
Yes Madam, a Noida-based home salon service platform, faced significant backlash after a screenshot of a LinkedIn post went ...
Social Samosa2d
Yes Madam’s stress awareness campaign backfires
The company released a statement apologising for the distress caused and clarified that the email was part of a campaign to ...
Exchange 4 Media2d
Is Yes Madam's mental-health firing a marketing gimmick?
The brand had previously orchestrated a viral video of a fight between two men arguing over haircuts in the Delhi Metro to ...
inc423d
Yes Madam Faces Flak Online For Sacking Employees Under Work Stress
YesMadam is facing backlash online for terminating 100 employees who expressed work-related stress in an internal mental ...
Shark Tank India-Backed Yes Madam Criticised for Firing Stressed Employees; Turns Out To Be Workplace Stress Campaign
A Shark Tank India-featured startup, Yes Madam, recently found itself in the spotlight for all the wrong reasons—or so it ...
Exchange 4 Media1d
Why brands should say 'No' to Yes Madam-style shock tactics
Experts argue that outrage-based campaigns like that of Yes Madam can risk alienating consumers rather than fostering ...
inc422d
Lessons From Yes Madam: When Startup Marketing Crosses The Line
Marketing experts believe Yes Madam’s reputation has been tainted by the mail campaign and will be detrimental to the company ...
The Express Tribune1d
'Yes Madam' faces backlash after staged employee sacking to raise awareness on stress
An Indian beauty service start-up is facing backlash over a publicity campaign designed to highlight workplace stress. According to BBC, the company’s email, which went viral on social media, stated ...
Anger after Indian start-up pretends to sack stressed staff
A beauty service start-up pretended to have fired dozens of employees after they reported being stressed at work.